THE EFFECT OF INFLUENCER ENDORSEMENT, PRICE DISCOUNTS, AND PRODUCT QUALITY ON PURCHASING DECISIONS IN THE TIKTOK SHOP APPLICATION. Global Journal of Management, Accounting, and Financial Studies, e-ISSN: 3109-1539, [S. l.], v. 2, n. 1, p. 29–38, 2026. DOI: 10.36312/gama.v2i1.7. Disponível em: https://ojs.journalmellbaou.com/index.php/gama/article/view/7. Acesso em: 29 aug. 2026.