Vol. 2 No. 1 (2026)

Published: 2026-08-17

Articles

  • PENGARUH KEMUDAHAN PENGGUNAAN KEPUASAN NASABAH TERHADAP LOYALITAS NASABAH BANK SWASTA

    Risnah Pujawaty, Tirton Nefianto (Author)
    1-13
    DOI: https://doi.org/10.36312/gama.v2i1.6

  • THE EFFECT OF PRICE, PRODUCT QUALITY, AND LIFESTYLE ON PURCHASE DECISIONS FOR SECONDHAND CLOTHING AT ELFANY RB STORE

    Rifaid, Ita Purnama, Ovriayadin Ovriayadin (Author)
    14-22
    DOI: https://doi.org/10.36312/gama.v2i1.26

  • THE INFLUENCE OF TRANSFORMATIONAL LEADERSHIP, WORK MOTIVATION, AND WORK ENVIRONMENT ON EMPLOYEE PERFORMANCE IN SUPPORTING ORGANIZATIONAL COMPETITIVE ADVANTAGE

    Iman Yakin (Author)
    23-28
    DOI: https://doi.org/10.36312/gama.v2i1.24

  • THE EFFECT OF INFLUENCER ENDORSEMENT, PRICE DISCOUNTS, AND PRODUCT QUALITY ON PURCHASING DECISIONS IN THE TIKTOK SHOP APPLICATION

    Yosep Budiman, Tirton Nefianto (Author)
    29-38
    DOI: https://doi.org/10.36312/gama.v2i1.7

  • THE INFLUENCE OF TRANSFORMATIONAL LEADERSHIP, WORK MOTIVATION, AND WORK ENVIRONMENT ON EMPLOYEE PERFORMANCE

    Salsabila Meilani (Author)
    39-44
    DOI: https://doi.org/10.36312/gama.v2i1.25